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An examination of various factors effecting (sic) attendance levels at NCAA Division I men's soccer games
The purpose of this research was to investigate various
factors that contribute to attendance levels at NCAA Division
I men's soccer games. A questionnaire was sent to all NCAA
Division I men's soccer programs. The final response rate was
84.5 percent with 158 of 187 questionnaires returned. The
questionnaire examined four areas: team success, field
location, promotional activities and ticket price.
The data indicated that there is a significant
relationship between average attendance levels and home soccer
fields that are between .6 and mile away from the
dormitories. Off-campus fields and the existence of an
admission fee were found to have significant relationships
with attendance levels. The use of many promotional
activities and materials were also found to have a
relationship with average attendance levels.