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dc.contributor.authorBrogdon, Laurie L.en_US
dc.date.accessioned2014-03-14T21:35:07Z
dc.date.available2014-03-14T21:35:07Z
dc.date.issued2011-04-18en_US
dc.identifier.otheretd-04302011-171808en_US
dc.identifier.urihttp://hdl.handle.net/10919/42370
dc.description.abstractA university has many valuable internal and external publics. It is beneficial for an institution to build, maintain, and leverage its relationships with both internal and external constituency groups. Examining the body of literature on relationship management can provide insight into previously established strategies that yielded positive outcomes and demonstrate the need for additional research about Black alumni, from predominately white institutions, and their feelings toward their alma mater. Relationship management is the notion of public relations as the management of relationships between an organization and its key publics (Ledingham & Bruning, 2000). The relationships that an organization has with its publics can impact many things including perceptions about the organization and organizational wealth.en_US
dc.publisherVirginia Techen_US
dc.relation.haspartBrogdon_LL_T_2011_2.pdfen_US
dc.rightsI hereby certify that, if appropriate, I have obtained and attached hereto a written permission statement from the owner(s) of each third party copyrighted matter to be included in my thesis, dissertation, or project report, allowing distribution as specified below. I certify that the version I submitted is the same as that approved by my advisory committee. I hereby grant to Virginia Tech or its agents the non-exclusive license to archive and make accessible, under the conditions specified below, my thesis, dissertation, or project report in whole or in part in all forms of media, now or hereafter known. I retain all other ownership rights to the copyright of the thesis, dissertation or project report. I also retain the right to use in future works (such as articles or books) all or part of this thesis, dissertation, or project report.en_US
dc.subjectcommunicationen_US
dc.subjectAfrican American alumnien_US
dc.subjectpublic relationsen_US
dc.subjectrelationship managementen_US
dc.subjectengagementen_US
dc.subjectalumni relationsen_US
dc.titleAn Untapped Resource: Virginia Tech African American Alumni Engagementen_US
dc.typeThesisen_US
dc.contributor.departmentCommunication Studiesen_US
dc.description.degreeMaster of Artsen_US
thesis.degree.nameMaster of Artsen_US
thesis.degree.levelmastersen_US
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen_US
thesis.degree.disciplineCommunication Studiesen_US
dc.contributor.committeechairWaymer, Damion M.en_US
dc.contributor.committeememberTedesco, John C.en_US
dc.contributor.committeememberHolloway, Rachel L.en_US
dc.identifier.sourceurlhttp://scholar.lib.vt.edu/theses/available/etd-04302011-171808/en_US
dc.date.sdate2011-04-30en_US
dc.date.rdate2011-05-10
dc.date.adate2011-05-10en_US


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