Functional strategic objectives over product and process life cycles
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Results of this survey suggested that the theory surrounding the "product-process matrix" may be inappropriate. Results also indicated the possibility that row and column descriptions of the current "product-process matrix" may need alterations in order to be more applicable to manufacturing firms. Further research is necessary to examine possible biases associated with the survey instrument and survey sample. After such research has been undertaken, it is recommended that continued work in this area may help to improve understanding the interaction between markets and manufacturing processes.
- Masters Theses