A market development program for small chemical companies
Ballance, Harry E.
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Market development is that function of commercial chemical development which develops uses for products and makes the initial introductory sales for such uses. Large chemical companies have expanded their marketing activities through the use of market development departments. However, the information available for a complete market development study is widely scattered. By gathering this information into an organized program it may be used as a guide for small chemical companies in their marketing activities.
- Masters Theses