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dc.contributor.authorDowney, Kevin C.en_US

This study was conducted to determine what the most frequently used methods were in obtaining corporate sponsors for athletic departments. A questionnaire was sent to all NCAA division Iâ A independent colleges (N = 24) in the United States. Twenty-one athletic departments returned the questionnaire for a response rate of 88%.

The questionnaire investigated several areas of corporate sponsorship programs in the athletic departments: (a) staff size, (b) types of solicitation used to attract corporate sponsors (c) the athletic department's association with corporate sponsor, (d) the location of corporate sponsor, and (e) the benefits received by both corporate sponsor and the athletic department.

Two important findings were made because of the study. First, 80% of the corporate sponsors used were either vendors or sponsors who employed alumni. Seventy-four percent of the corporate sponsors were located between zero and one hundred and fifty miles from the university.

dc.publisherVirginia Techen_US
dc.subjectFund raisingen_US
dc.subject.lccLD5655.V855 1989.D686en_US
dc.titleCorporate sponsorships at NCAA division I-A independent collegesen_US
dc.contributor.departmentHealth and Physical Educationen_US of Scienceen_US Polytechnic Institute and State Universityen_US
dc.contributor.committeememberHolford, Elyzabeth J.en_US
dc.contributor.committeememberStratton, Richard K.en_US
dc.contributor.committeememberMorse, Margareten_US
dc.contributor.committeecochairDriscoll, Margaret L.en_US

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