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dc.contributor.authorHolmes, Ashley Shannonen_US
dc.date.accessioned2014-03-14T21:52:34Z
dc.date.available2014-03-14T21:52:34Z
dc.date.issued2009-12-16en_US
dc.identifier.otheretd-12272009-222007en_US
dc.identifier.urihttp://hdl.handle.net/10919/46425
dc.description.abstractObjective: The aim of this study was to develop and evaluate a 12-week multi-faceted, child-focused intervention that included a point-of-purchase kiosk featuring fresh fruits, vegetables, and healthy grab-and-go snacks; and a sampling pod, comprised of food items from the kiosk. Design: An observational uninterrupted time-series design was used in one intervention grocery store. The intervention consisted of two components, a Healthy Kids Kiosk and food sampling. Subjects/Setting: Patrons of Ukropâ s Inc. Grocery store in Roanoke, Virginia. May-September 2009 Measures: The study measures consist of three components: 1) examination of changes in sales data for featured products, provided by the grocery chain; 2) candid, unobtrusive, blind observations of customers near and around the intervention; and 3) brief questionnaires of customers, who engaged at some level with the Kiosk and sampling pod. Results: The results yielded an overall increase in the proportion of the sales of the featured items to total store sales during the intervention period. Individual items that increased sales during the intervention period, included whole-wheat mini bagels, bananas, radishes, honey, sunflower, baked tortilla chips, and almond butter (p<.05). Parents whose children were arguing, crying/whining, or not in the shopping cart, had higher levels of engagement with the kiosk. Almost two-thirds (61.7%) of the patrons interviewed noticed the healthy kids kiosk, with about one-quarter (28.7%) indicating that they purchased at least one item. Fifty-eight percent reported that the kiosk encouraged them to buy healthier foods. Conclusion: Promoting healthy foods at point-of purchase locations can result in increased purchases of these foods among families with young children. Application: These findings have provided insight into the effectiveness of grocery store interventions on purchasing patterns and behaviors of families with young children.en_US
dc.publisherVirginia Techen_US
dc.relation.haspartHolmes_AS_T_2009.pdfen_US
dc.rightsI hereby certify that, if appropriate, I have obtained and attached hereto a written permission statement from the owner(s) of each third party copyrighted matter to be included in my thesis, dissertation, or project report, allowing distribution as specified below. I certify that the version I submitted is the same as that approved by my advisory committee. I hereby grant to Virginia Tech or its agents the non-exclusive license to archive and make accessible, under the conditions specified below, my thesis, dissertation, or project report in whole or in part in all forms of media, now or hereafter known. I retain all other ownership rights to the copyright of the thesis, dissertation or project report. I also retain the right to use in future works (such as articles or books) all or part of this thesis, dissertation, or project report.en_US
dc.subjecthealthy eatingen_US
dc.subjectmarketingen_US
dc.subjectfooden_US
dc.subjectchilden_US
dc.subjectsalesen_US
dc.titleA Grocery Store Intervention Designed to Increase Fruit, Vegetable, and Healthy Snack Purchases among Parents of Young Childrenen_US
dc.typeThesisen_US
dc.contributor.departmentHuman Nutrition, Foods, and Exerciseen_US
dc.description.degreeMaster of Scienceen_US
thesis.degree.nameMaster of Scienceen_US
thesis.degree.levelmastersen_US
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen_US
thesis.degree.disciplineHuman Nutrition, Foods, and Exerciseen_US
dc.contributor.committeechairSerrano, Elena L.en_US
dc.contributor.committeememberEstabrooks, Paul A.en_US
dc.contributor.committeememberDavis, George C.en_US
dc.identifier.sourceurlhttp://scholar.lib.vt.edu/theses/available/etd-12272009-222007/en_US
dc.date.sdate2009-12-27en_US
dc.date.rdate2010-03-29
dc.date.adate2010-03-29en_US


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