YMCA at Virginia Tech Multimedia Marketing Advertisements
"The Y Helping the International Community in Blacksburg" Presentation, Microsoft PowerPoint (450.5Kb)
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This repository contains the deliverables for our efforts on the YMCA at Virginia Tech Multimedia Marketing Advertisements project. This project is for the CS4624 capstone course entitled “Multimedia, Hypertext, and Information Access” offered by the Computer Science Department at Virginia Polytechnic Institute and State University, which is located in Blacksburg, VA. This project was established in accordance with requirements from Mr. Ryan Martin, Executive Director of the YMCA at Virginia Tech. The goals of this project were to create five, thirty-second long video advertisements to be aired at the Regal Cinema complex in Christiansburg, VA and to develop other cross-functional multimedia that could be strategically used online and in person to help promote the Y at Virginia Tech. Additionally, we wanted to help shift the community perception of the Y at Virginia Tech from a place for exercise towards a place to participate in volunteerism and community service. We also wanted to use our videos to strengthen the Y’s community outreach programs while enhancing the Y’s presence in the community. We began this project by meeting with key Y staff members, discussing their areas of the Y, and asking what they thought made the Y unique in the New River Valley. From these discussions, we synthesized five video themes which would help to promote the Y at Virginia Tech. We then scheduled and filmed formal interviews with five staff members and filmed many Y programs and events. We logged all of the footage we had collected, selected background music, and designed introduction and closing graphics for our videos. Finally, we edited the interviews down to thirty seconds of audio, selected interesting cutaway clips, and rendered all of the videos in the correct format. In addition to the five promotional videos, we also delivered five multimedia presentations to be used at community events, a social media calendar and associated guidelines, and a video clip log, with metadata from all of the raw footage that we collected.