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    The influence of brand-equity mascots used by U.S. food, beverage, and restaurant companies on the diet of American children and parents 

    Brownell, Taylor Reed (Virginia Tech, 2017-06-20)
    Researchers have examined the influence of entertainment companies' licensed media characters on children's diet and health. Conversely, limited empirical research exists on how food, beverage and restaurant companies use ...

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    DepartmentHuman Nutrition, Foods, and Exercise (1)SubjectBrand-equity mascots (1)children (1)food and beverage marketing (1)parents (1)
    Q methodology (1)
    ... View MoreAdvisorKraak, Vivica (1)Date Issued2017 (1)Thesis Degree Level
    masters (1)
    Has File(s)Yes (1)

    If you believe that any material in VTechWorks should be removed, please see our policy and procedure for Requesting that Material be Amended or Removed. All takedown requests will be promptly acknowledged and investigated.

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