Browsing Pamplin College of Business by Title
Now showing items 361-380 of 1622
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Early Mover or Late Mover Advantage for Hotels? [Summary]
(Virginia Tech, 2019-03-01)Theories on early and late mover advantages predicate that competitive operating advantages can occur with respect to the relative timing of market entry. Suspecting that “early mover” hotels can preempt desirable ... -
Economic Sentiment Indicator as a Demand Determinant in Tourism: A Case of Turkey
(Virginia Tech, 2011-04-28)Tourism is one of the fastest growing industries in the world, employing approximately 220 million people and generating over 9.4% of the world's GDP. The growing contribution of tourism is accompanied by an increased ... -
Economist warns hoteliers to ‘fasten your seat belts’
(2020-09-23)Bernard Baumohl, Chief Global Economist for the Economic Outlook Group gave the forecast for the U.S Economy from now on during his online presentation in conjunction with the Lodging Conference's online event. He mentioned ... -
ECOSERV: an examination of the service quality expectations of the ecotourists
(Virginia Tech, 1996-12-05)The concept of service quality is gaining global importance in hospitality/tourism industry, and ecotourism is regarded as one of its fastest growing segment. The main objective of this study was to examine the relationship ... -
The Effect of a Rise in Interest Rates on Hotel Capitalization Rates
(Cornell University School of Hotel Administration, 2016-11-10)Capitalization rates for all commercial real estate are affected by changes in the general level of interest rates. Hotel capitalization rates should respond more quickly to interest rate changes than those of other ... -
The effect of advertising on brand attitudes and perceived brand value: the case of South African township youth luxury brand choices [Summary]
(Virginia Tech, 2020-03-12)The purpose of the study was to investigate the effect of advertising on brand attitudes and perceived brand value. A field study was conducted in four South African townships namely, Alexandra, Soweto, Kagiso and Vosloorus ... -
Effect of Cognitive Engagement on the Development of Brand Love in a Hotel Context [Summary]
(Virginia Tech, 2020-02-12)Throughout hospitality literature the idea of brand love is constantly being examined, as are numerous perspectives throughout sociology. But the relationship between engagement process and brand love has been largely ... -
The effect of E-Commerce travel agencies in East London, South Africa [Summary]
(Virginia Tech, 2020-02-24)This study investigates the impact of e-commerce on travel agencies in East London (EL). While there is a general belief that e-commerce provides many opportunities to travel agencies, the reality is that traditional travel ... -
The effect of economic crises, epidemics and terrorism on tourism [Summary]
(Virginia Tech, 2020-05-11)The results suggest that incidents of terrorism, epidemics and economic crises have a differential impact on the movement of tourists from various countries of origin to various destination countries. The findings for our ... -
The Effect Of Holidays On Hotel Daily Revenue [Summary]
(Virginia Tech, 2019-02-22)The holiday effect phenomenon has been studied in industry sectors such as securities, retail, and so on. Literature is devoid of a purposeful study specific to the hospitality industry that evaluates the economic impact ... -
The effect of innovation on hotel market value [Summary]
(Virginia Tech, 2013-03)The purpose of this article is to analyze the effect of hotel innovations on firm value. Specifically, this study fills a research gap in the previous literature by examining this effect through market value and by ... -
The effect of organizational factors on the structure of the buying center: the case study of corporate travel management
(Virginia Tech, 1994-03-15)In this study the researcher attempts to advance the understanding of the structure of firm buying centers for air travel services. First, an attempt is made to find empirical support for the proposition that firm air ... -
The effect of perceived trust on electronic commerce: Shopping online for tourism products and services in South Korea [Summary]
(Virginia Tech, 2011-04)According to the OECD's 2008 statistics (Seoul Finance Internet News, 2009), Korea was ranked number one in terms of the percentage of homes with Internet access, at 80.6% of the total population. The survey also reported ... -
Effect of price discount frames and levels on consumers' perceptions in low-end service industries
(Emerald Group Publishing Limited, 2010)The purpose of this study is to investigate the effects of price discount frames and price discount levels on consumer perceptions about the quality of the service product, the value of the discount, their purchase intentions ... -
Effect of Pricing Strategy and Growth of Selected Hotels in Nyeri County, Kenya
(International Journal of Academic Research in Accounting, Finance and Management Sciences, 2018)Price is a very important part of the marketing mix as it can affect both the supply and demand of the firms’ products. Since pricing strategies influence has an impact on market share, performance and growth of the firm, ... -
The Effect of Recovery Locus Attributions and Service Failure Severity on Word-of-Mouth and Repurchase Behaviors in the Hospitality Industry [Summary]
(Virginia Tech, 2020-02-25)Hospitality-based organizations seek defect-free customer interactions but recognize the inevitability of failure. As such, it is critical to identify customers’ perceptions of failed encounters and identify recovery ... -
The Effect of Social Support Features and Gamification on a Web-Based Intervention for Rheumatoid Arthritis Patients: Randomized Controlled Trial
(2015-01)Background: Rheumatoid arthritis (RA) is chronic systematic disease that affects people during the most productive period of their lives. Web-based health interventions have been effective in many studies; however, there ... -
The effect of teaching method on student's knowledge of quantity food production and service, course evaluations, and propensity for participative management
(Virginia Tech, 1996-08-05)Lecture-based (lB) and Problem-Based learning (PBl) methods of teaching Quantity Food Production and Service were compared. After a pilot study to refine the problems and test the methods of data collection, two sections ... -
The effect of website features in online relationship marketing: A case of online hotel booking [Summary]
(Virginia Tech, 2015)The primary objective of this research is to develop a theory-based model of utilitarian and hedonic website features, customer commitment, trust, and e-loyalty in an online hotel booking context. Structural Equation ...
