While hotel and resort weddings are still popular wedding venues, many properties struggle with how to attract brides to their property. Some believe they are doing everything right, and yet, ballroom and event spaces ...

The American Hotel & Lodging Association Foundation has pledged $5 million commitment towards building diversity and inclusion within the hotel industry. AHLAF is planning to execute a five year plan that includes leadership ...

The objective of the paper is to study the impact that hotel guests reviews posted on consumer-generated websites have on the consumer decision-making process and service expectations.

The U.S. and Canada hotel markets continue to plummet as their continue to ignore their industries problems. The U.S. hotel market desperately needs relief from a new stimulus package, while Canada needs to figure out their ...

Diversity & Inclusion has quickly become the most sought after aspect of brands across the United States and world. A 2019 survey done by Accenture found that 3 out of every 4 travelers are prepared to switch loyalty brands ...

The Hospitality Industry will look to see a positive trickle down effect of President Elect Joe Biden's plans on navigating the COVID-19 pandemic and the implementation of modern infrastructure. To combat the recent surge ...

Through this research done by analyzing an enormous amount of texts, it is implied that the hygiene factor is important for hotel guests enjoying the hotel experience. Moreover, since there is a strong association between ...

Because consumers do not have access to microbiological assessments of their environment, they rely on their perceptions of cleanliness and the possibility of environmental contamination. Perceptions about what defines ...

As existing business-to-business value co-creation (VCC) contracts approach their planned expiration, customers evaluate incumbent suppliers when forming their decisions to re-engage or defect. During this late stage of ...