Now showing items 1-4 of 4
Impact of hotel website quality on online booking intentions: eTrust as a mediator [Summary]
(Virginia Tech, 2015-05)
Growing competitiveness in the marketplace pushes hoteliers to fully take advantage of their websites as a marketing tool. This study proposed that a trusting relationship with customers could be developed by investing in ...
The influence of online reviews to online hotel booking intentions [Summary]
(Virginia Tech, 2015)
This study aims to investigate the impacts of online review and source features upon travelers’ online hotel booking intentions.
The impact of website quality on customer satisfaction and purchase intentions: Evidence from Chinese online visitors [Summary]
(Virginia Tech, 2008-09)
With the increasing popularity of online shopping and being the most populated country in the world, China is one of the major online markets now and is likely to become the largest market in the future. In the academic ...
The impact of online user reviews on hotel room sales [Summary]
(Virginia Tech, 2009)
Despite hospitality and tourism researchers’ recent attempts at examining different aspects of online word-of-mouth [WOM], its impact on hotel sales remains largely unknown in the existing literature. To fill this void, ...