Now showing items 1-2 of 2
The Role Demographics Have on Customer Involvement in Obtaining a Hotel Discount and Implications for Hotel Revenue Management Strategy [Summary]
(Virginia Tech, 2012-06-15)
This study attempted to focus attention back on identifying consumers based on certain demographics. The purpose of this study was to examine the role of gender, age, education, and income in influencing consumer's level ...
How hotel managers decide to discount room rates: A conjoint analysis [Summary]
(Virginia Tech, 2016-01)
Hoteliers face a paradox in managing the differences between actual and expected demand in their daily operations. While making adjustments in pricing, management takes control of identifying a problem, collecting/interpreting ...