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Subjective Estimates of Occupancy Forecast Uncertainty by Hotel Revenue Managers [Summary]
(Virginia Tech, 2008-09-22)
Fifty-seven experienced hotel revenue managers participated in a study involving the use of simulated forecasting software. The revenue managers examined raw occupancy data and used simulated forecasting software to arrive ...
Falling Back on Numbers: When Preference for Numerical Product Information Increases after a Personal Control Threat
Despite the ubiquity of numerical information in consumers' lives, prior research has provided limited insights to marketers about when numerical information exerts greater impact on decisions. This study offers evidence ...