Now showing items 1-1 of 1
What drives customer Re-engagement? The foundational role of the sales-service interplay in episodic value co-creation [Summary]
(Virginia Tech, 2020-02-12)
As existing business-to-business value co-creation (VCC) contracts approach their planned expiration, customers evaluate incumbent suppliers when forming their decisions to re-engage or defect. During this late stage of ...