Now showing items 1-2 of 2
The Role of Employee Service Orientation in Turnover in the U.S. Hotel Industry [Summary]
(Virginia Tech, 2020-02-17)
High turnover in the hotel industry is an ongoing and important issue for the hotel industry. Turnover costs accrue to hotels from a variety of sources. Loss of experienced employees lowers the level of organizational ...
The Marketing Effectiveness of Social Media in the Hotel Industry [Summary]
(Virginia Tech, 2020-02-12)
The unprecedented popularity of social media outlets have forced scholars to inquire about their marketing effectiveness, especially in the hotel industry. This study attempted to explore the marketing effectiveness of ...