Now showing items 1-2 of 2
Do luxury room amenities affect guests’ willingness to pay? [Summary]
(Virginia Tech, 2015-04)
Intangible services have fewer cues to enable consumer evaluation compared to physical goods. Cues are therefore particularly important for highly intangible services, since they provide tangible evidence of quality. This ...
Tourists’ willingness to pay for an accommodation: The effect of eWOM and internal reference price [Summary]
(Virginia Tech, 2017-04)
Understanding the determinants of consumers’ willingness to pay (WTP) is an important challenge especially for practitioners. This study evaluates the effect of external information and internal information on consumers’ ...