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Brand Management in Hospitality: An Empirical Test of The Brisoux-Laroche Model [Summary]
(Virginia Tech, 2020-02-12)
The hospitality industry in America is highly competitive, with numerous brands offering thousands of products targeting different types of American consumers.
The Brisoux and Laroche (1980) model shows that when a ...
Psychological Capital in the Quick Service Restaurant Industry: A Study of Unit-Level Performance [Summary]
(Virginia Tech, 2020-02-25)
The findings from this research suggest that organizations should implement and develop training or intervention programs designed to enhance their employees’ overall levels of PsyCap, which should then enhance group-level ...
Hospitality Meanings and Consequences Among Hotels Employees and Guests [Summary]
(Virginia Tech, 2020-02-12)
The conception of hospitality seems to have a pentagonal form around personalization, comfort, relationship guest/host, hospitableness and warm welcoming dimensions. According to the study, warm welcoming seems to be an ...
Relationships among Customer Satisfaction, Delight, and Loyalty in the Hospitality Industry [Summary]
(Virginia Tech, 2020-02-12)
In the hospitality industry, understanding the emotional factors of customers, such as delight, becomes more critical in relation to their consumption experiences and repeat purchase because customers have many opportunities ...
Locational Strategy of Professional Hosts: Effect on Perceived Quality and Revenue Performance of Airbnb Listings [Summary]
(Virginia Tech, 2020-02-25)
The findings provide important practical implications for Airbnb hosts. Professional hosts are interested in investing in closely concentrated or distantly located listings for profit maximization. While locational clustering ...
Dimensions of the Glass Ceiling in the Hospitality Industry [Summary]
(Virginia Tech, 2020-02-13)
Research on the glass ceiling are mainly abstract or historical, identifying the invisible barrier that continues to prevent women and people of color from elevation to top echelons of companies. This study specifically ...
Factors Encouraging Innovation in Spanish Hospitality Firms [Summary]
(Virginia Tech, 2020-02-13)
The chief conclusion of this report is that the internal factors of a hospitality company are the ones most linked to a positive disposition towards creativity. The report stresses the importance of large-scale experimentation ...
Developing In-House Careers and Retaining Management Talent: What Hospitality Professionals Want from Their Jobs [Summary]
(Virginia Tech, 2020-02-13)
High turnover rates represent one of the primary challenges the hospitality industry faces. The writers in this report investigate the retirement plans of one of the most important classes of employees: administrative ...
Hospitality as an Organizational Culture [Summary]
(Virginia Tech, 2020-02-12)
In this paper, the definition of hospitality organizational culture is redefined. ⠀It recognizes its elements/dimensions and provides a conceptual framework to determine the impact of hospitality culture in non-hospitality ...
Improving Hospitality Industry Sales: Twenty-Five Years of Revenue Management [Summary]
(Virginia Tech, 2020-02-12)
This study has been conducted to examine the many Revenue Management (RM) -related papers published in the Quarterly, with an eye to future developments in RM over the years. RM indicates properties’ need to focus on the ...