Insights from interviews with meeting planners include ideas for how hotels can personalize their RFPs and event experiences to boost bookings.

As a hotel sales trainer, I often conduct pre-training sales assessments during which I dig deeper into the client’s hotel sales tracking processes and look for a) response times and b) personalization. More often than ...

As a hotel industry sales and guest services trainer, on average I experience six or more hotel stays each month. Although I have clients across all segments of lodging, many of my clients are in the ultra-luxury five ...

To have a hotel staff that creates great guest experiences every day, managers and department heads need to understand it all starts with them. Most hospitality leaders I meet these days are well aware of the importance ...

Boosting direct bookings via voice channels can be as simple as encouraging more people to call, and as complicated as using the proper metrics for measuring results. Like most hotels, chances are your lodging operation ...

As anyone who has worked in the profession of hotel sales and catering sales for 10 or more years knows, the skill-set required to be a top performer is quite different these days. Today's sales superstars still have to ...

In an experiment comparing how call center staff interact with potential guests, employees at one OTA won out over hotel companies. As a hotel industry trainer, I have to admit being biased toward booking directly with ...

When it comes to icons in the hotel industry, fewer stand taller than my dear friend Howard Feiertag, especially in the field of hotel sales. I am sure a few thousand people know him as a former co-worker from his many ...

Seems like every time I read conference rewinds and articles on Hotel News Now, the discussion turns to what is different about hotel sales these days and what leaders should be doing to adapt. It is good that most executive ...