Now showing items 1-10 of 120
The Influence of Consumer and Brand Social Responsibility on Brand Loyalty in Quick-Service Restaurants
(Virginia Tech, 2002-04-30)
Abstract Social responsibility and ethics have been shown to have a positive influence on consumer behavior, however the vast majority of related research has measured this relationship indirectly through scenario ...
Subjective Estimates of Occupancy Forecast Uncertainty by Hotel Revenue Managers [Summary]
(Virginia Tech, 2008-09-22)
Fifty-seven experienced hotel revenue managers participated in a study involving the use of simulated forecasting software. The revenue managers examined raw occupancy data and used simulated forecasting software to arrive ...
Topic Maps For Improving Services In Disaster Operations Management
(Clute Institute, 2008)
Disaster operations management is an increasingly important application area for the developing techniques of service science. This paper examines the use of topic maps, a semantic technology, within this environment, and ...
An Examination of Effects of Self-Concept, Destination Personality, and SC-DP Congruence on Tourist Behavior
(Virginia Tech, 2009-09-28)
Factors influencing tourist behavior have been a focal point in tourism research for decades. Efforts to unveil the determinants that shape travel behavior stem not only from pure academic interest, but from practical ...
Electronic Distribution Channels’ Effect on Hotel Revenue Management
(Cornell Hotel and Restaurant Administration Quarterly, 2002-06)
Even with the variety of distribution channels available, rate and length of stay remain the key factors in revenue management.
Group Sales and Marketing in Convention Hotels
(Taylor & Francis Group, 2008-10-10)
The goal of hotel sales and marketing is revenue generation. The methods employed by group sales and marketing professionals have evolved overtime to incorporate an array of technological innovations. The purpose of this ...
Improving Productivity in a Service Business Evidence From the Hotel Industry
(Cornell University School of Hotel Administration, 2000)
The objective of this paper is to compare, along three strategic dimensions, franchising with other types of operating arrangements in the lodging industry. The operating arrangements studied are, in addition to franchising, ...
The Importance of Selling Abilities in Corporate Hospitality Sales to Corporate Customers [Summary]
(Virginia Tech, 2008-10-20)
Little has been published recently about the salesperson/customer dyad. Drawing upon the selling and sales literature in the area of marketing, the authors with the cooperation of a large anonymous hotel company conducted ...
Proxemics and Its Effect on Travelers During the Sales Contact in Hotels [Summary]
(Virginia Tech, 2008-10-10)
This study examines the impact of conversational distances and the image of the salesperson on expected satisfaction levels for a new service. The current study does lend support to the theory that social distances are ...
Changes in Resident Perceptions Over Time: A Theoretical Examination of a Mega-Event
(Virginia Tech, 2009-08-05)
Cities and countries increasingly seek mega-events to boost tourism, update local infrastructure, and improve the international standing of the host community. Benefits are actively promoted by the organizing committees, ...