Now showing items 1-10 of 65
Strength in Global Economy Means Higher Travel Pricing in 2018
(Hospitality Net, 2017-07-21)
BOSTON -- According to the 2018 Global Travel Forecast, travel prices are expected to rise sharply in the coming year, reaching nearly 4 percent increases in some sectors. Released today, the fourth annual forecast, by the ...
Hotel Overbooking and Cooperation with Third-Party Websites
Hotels cooperate with third-party websites to enhance their competitive position and attain sustainable development in the era of e-commerce. Furthermore, hotel managers overbook to hedge against last-minute cancellations ...
The Debate Regarding Profitability: Hotel Unit and Hotel Brand Revenue and Profit Relationships
(Journal of Travel & Tourism Marketing, 2006)
The research note explores a debate in the hotel industry regarding the relationship between hotel RevPAR and profitability, a debate around which there is a great degree of “noise.” Using a sample of 1,954 actual hotels ...
The influence of online reviews to online hotel booking intentions [Summary]
(Virginia Tech, 2015)
This study aims to investigate the impacts of online review and source features upon travelers’ online hotel booking intentions.
Mobile Technology Adopted in Hotel Sales [Summary]
(Virginia Tech, 2015)
Mobile technology has advanced rapidly and significantly, and has shown great promise and potential for hotel use. However, the previous research studies have focused mainly on what the impact of mobile technology on hotels ...
Hotel chains: survival strategies for a dynamic future
(Emerald Insight, 2017)
Purpose – The purpose of this paper is to better understand the future of hotel chains by exploring the evolving expectations of guests, potential innovations, emerging opportunities, and likely future scenarios. ...
Group Sales and Marketing in Convention Hotels
(Taylor & Francis Group, 2008-10-10)
The goal of hotel sales and marketing is revenue generation. The methods employed by group sales and marketing professionals have evolved overtime to incorporate an array of technological innovations. The purpose of this ...
Effect of Pricing Strategy and Growth of Selected Hotels in Nyeri County, Kenya
(International Journal of Academic Research in Accounting, Finance and Management Sciences, 2018)
Price is a very important part of the marketing mix as it can affect both the supply and demand of the firms’ products. Since pricing strategies influence has an impact on market share, performance and growth of the firm, ...
Decomposition methods for dynamic room allocation in hotel revenue management [Summary]
(Virginia Tech, 2018-11-16)
Long-term stays are quite common in the hotel business. Consequently, it is crucial for the hotel managements to consider the allocation of available rooms to a stream of customers requesting to stay multiple days. This ...