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Now showing items 1-10 of 22
Dynamic room pricing model for hotel revenue management systems
This paper addresses the problem of room pricing in hotels. We propose a hotel revenue management model based on dynamic pricing to provide hotel managers with a flexible and efficient decision support tool for room revenue ...
One Task Every GM Or DOS Should Do Right Now To Increase Group Sales Revenues
With group demand growth has leveled off or declined in most hotel markets, General Managers and Directors of Sales are looking for ways to capture more of the market share of the business that is still out there. As I ...
Digital marketing budgets for independent hotels Continuously Shifting to Remain Competitive in the Online World
(Boston Hospitality Review, 2015)
The hotel marketing budget, typically amounting to approximately 4-5% of an asset’s total revenue, must remain fluid so that the marketing director can constantly adapt the marketing tools to meet consumer communications ...
An untapped gold mine? Exploring the potential of market basket analysis to grow hotel revenue [Summary]
(Virginia Tech, 2016-07)
Market Basket Analysis identifies and predicts the purchasing behavior of customers based on the expenditure patterns of all previous customers. While widely applied in retail contexts, its use in hospitality is limited. ...
Dynamics of pricing and non-pricing strategies, revenue management performance and competitive advantage in hotel industry [Summary]
(Virginia Tech, 2018-10)
This research attempts to establish linkages between the dimensions of pricing and non-pricing strategies adopted in hotels in Qatar on the revenue management performance and the gaining of the competitive advantage in ...
Why is a change of company pricing policy so hard to implement? [Summary]
(Virginia Tech, 2018-01)
This paper analyzes the process of changing a competition-oriented room rate pricing approach into a company-wide value-based pricing process from the perspective of the resource-based view. From a sample of 33 hotels in ...
An introduction to helpful forecasting methods for hotel revenue management [Summary]
(Virginia Tech, 2016-09)
Revenue management is a key tool for hotel managers’ decision-making process. Cutting-edge revenue management systems have been developed to support managers’ decisions and all have as an essential component an accurate ...
Decomposition methods for dynamic room allocation in hotel revenue management [Summary]
(Virginia Tech, 2018-11-16)
Long-term stays are quite common in the hotel business. Consequently, it is crucial for the hotel managements to consider the allocation of available rooms to a stream of customers requesting to stay multiple days. This ...
Influences of consumer characteristics on fairness perceptions of revenue management pricing in the hotel industry [Summary]
(Virginia Tech, 2011-06)
Fairness perceptions play an important role in customers’ behavior, and this study explores which consumer characteristics influence fairness perceptions of revenue management (RM) pricing in the hotel context.
Knowledge sharing in revenue management teams: Antecedents and consequences of group cohesion [Summary]
(Virginia Tech, 2014-08)
The practice of Revenue Management has received widespread acceptance in the international hospitality industry yet a lack of best practice in terms of organizational integration persists. This paper follows the notion ...