VTechWorks staff will be away for the Thanksgiving holiday starting Wednesday afternoon, Nov. 25, through Sunday Nov. 29, and will not be replying to requests during this time. Thank you for your patience.
Now showing items 1-10 of 28
Seismic shift coming to revenue management, experts say
(Hotel News Now, 2019-02-14)
Those involved in revenue management say the next 18 months to five years will be a critical transition period of hiring, consolidation and hyper-personalization with the guest.
Differences in seasonal price patterns among second home rentals and hotels: empirical evidence and practical implications
(Tourism Economics, 2012)
Hotels and second home rentals are two of the most important tourist accommodation options in Spain. In terms of seasonality, almost all previous studies have analyzed tourism demand from the point of view either of total ...
Hotel Revenue Management: Today and Tomorrow
(Cornell University, 2008-08-01)
Hotel revenue management needs stronger support from human resources policies, according to this survey of 186 revenue managers. At the same time, respondents to the survey anticipate that revenue management will extend ...
Hotel marketers share five top meetings trends for 2019
(Hotel News Now, 2019-03-15)
Meeting planners and their clients are exhibiting a growing preference for events-hosting hotels that demonstrate a commitment to the environment and philanthropy, while also offering a deep selection of health and wellness ...
Proxemics and Its Effect on Travelers During the Sales Contact in Hotels [Summary]
(Virginia Tech, 2008-10-10)
This study examines the impact of conversational distances and the image of the salesperson on expected satisfaction levels for a new service. The current study does lend support to the theory that social distances are ...
Sales skills in the hospitality industry [Summary]
(Virginia Tech, 1984)
The study examines important skills that are necessary for employees to be better in sales. Presentation of the results of these surveys is preceded by commentary from the literature and from selected hotel sales executives ...
The relationship between top managers' environmental attitudes and environmental management in hotel companies
(Virginia Tech, 2009-07-20)
Environmental management and sustainability have been recent important issues in the hospitality industry. The hotel industry, as a main sector of the hospitality industry, has benefited from environmental initiatives ...
The Marketing Planning Index: Its Use and Application in the Hospitality Sector [Summary]
(Virginia Tech, 2019-02-19)
With increasing emphasis by many organizations on improving marketing performance, the measurement of marketing effectiveness is an important subject area for academics and practitioners. This study extends the application ...
Hotel Equities expands regional sales team
(Hotel Management, 2018-05-30)
Atlanta-based Hotel Equities appointed two new regional directors of sales: Polly Ann Elliott and Kristen Vasquez. Both new regional team members will report to Drew Salapka, Hotel Equities’ SVP of revenue generation. The ...
3 ways hotels can connect with millennial travelers and drive sales
(Hotel Management, 2018-04-25)
Millennials represent the largest living generation in the United States, making them prime targets for any marketing campaign. But because they have altered what has been considered the norm through their new purchasing ...