Now showing items 1-10 of 62
Group Sales and Marketing in Convention Hotels
(Taylor & Francis Group, 2008-10-10)
The goal of hotel sales and marketing is revenue generation. The methods employed by group sales and marketing professionals have evolved overtime to incorporate an array of technological innovations. The purpose of this ...
Is an ‘up’ market leading to mediocrity in hotel sales?
(Hospitality News Now, 2018-01)
As a hotel sales trainer, I often conduct pre-training sales assessments during which I dig deeper into the client’s hotel sales tracking processes and look for a) response times and b) personalization. More often than ...
Present and future hotel website marketing activities: Change propensity analysis [Summary]
(Virginia Tech, 2015)
The objective of this study is to examine and predict website marketing activities of US hotels. An online survey is conducted to collect data from members of three major hotel associations located in the US. Change ...
One year of smokefree bars and restaurants in New Zealand: Impacts and responses
(BMC Public Health, 2006)
New Zealand introduced smoke-free bars and restaurants policy in December 2004. We reviewed the data available in December 2005 on the main public health, societal and political impacts and responses within New Zealand ...
Experiential Marketing and Long-Term Sales [Summary]
(Virginia Tech, 2015)
This study investigates the ability of winery tasting rooms to create brand awareness and build long-term brand loyalty. Specifically, we test the conjecture that if tasting rooms create brand awareness and a pleasurable ...
The use of odd-ending numbers in the pricing of five tourism services in three different cultures [Summary]
(Virginia Tech, 2017-10)
The study measured the extent to which the 1 through 9 digits was used as price endings by suppliers of five tourism services in three different cultures represented by New York City, Seoul, and Shanghai. Four results ...
Optimal room charge and expected sales under discrete choice models with limited capacity [Summary]
(Virginia Tech, 2016-08)
In this paper, researchers introduce a model that incorporates features of the fully transparent hotel booking systems and enables estimates of hotel choice probabilities in a group based on the room charges. Firstly, the ...
Hotel sales and marketing trends to watch in 2019
(Hotel News Now, 2018-12-20)
Experts speaking at the HSMAI sales and marketing roundtable shared the top trends in their discipline heading into the new year.
Impact of the Irish smoking ban on sales in bars using a large business-level data set from 1999 to 2007 [Summary]
(Virginia Tech, 2014)
Background Ireland introduced comprehensive smoke-free workplace legislation in 2004. This study evaluates the economic impact of the workplace smoking ban on the value of sales in bars. The results indicate that although ...
The Hotel Sales Manager of the Future: Talent Recruitment and Management
Talent is consistently mentioned as one of the biggest challenges of hotel companies today. This is especially true for hotel sales managers. And one size does not fit all when it comes to the unique needs of a hotel or ...