Now showing items 1-10 of 43
An Overview of Franchising In The Hospitality Industry
(Jurnal Binus Business Review, 2010)
Nowadays, franchising is the most significant part of the hospitality industry through hotels and fast food restaurant. Franchisor gives the right to the franchisee to sell their product and service also to sub-franchise ...
Collaborative Communication between Sales and Logistics and Its Impact on Business Process Effectiveness: A Theoretical Approach
Logistics functions have played a critical role in cementing organizational efficiency and price control. At the same time, sales has become more than closing the deal, as value can be created throughout the sales process, ...
Recognizing Distributive or Integrative Negotiation Opportunities in Marketing Channels: The Conceptualization of Adaptive Negotiations
One of the fundamental approaches to the study of negotiations between marketing members is an examination of the distinctions between the distributive and integrative orientation. Application of this paradigm would be ...
Get Your Hotel Operations Team Onboard The Tricycle of Guest Service
(Hotel online, 2018-02)
As hospitality industry trainers know, using symbols and models can help trainees grasp abstract concepts and make seemingly-complex paradigms easy to understand. Seems like is a good time for the hotel industry to update ...
Ignore your voice reservations channel at your peril
(Hospitality News Now, 2016-05)
The voice reservations channel continues to diminish, but has it gone extinct? Here’s why hoteliers should continue to capture phone reservations and claim more direct bookings.
Impact of hotel website quality on online booking intentions: eTrust as a mediator
Growing competitiveness in the marketplace pushes hoteliers to fully take advantage of their websites as a marketing tool. This study proposed that a trusting relationship with customers could be developed by investing in ...
The smoking ban next door: do hospitality businesses in border areas have reduced sales after a statewide smoke-free policy?
Despite numerous studies demonstrating no significant economic effects on hospitality businesses following a statewide smoke-free (SF) policy, regional concerns suggest that areas near states without SF policies may ...
Taxonomy of Facebook messages in business-to-consumer communications: What really works?
(SAGE publications Ltd, 2016-10-01)
This research combines machine learning and human intelligence to analyze 2654 Facebook messages initiated by 26 hospitality companies to develop the taxonomy of Facebook messages in business-to-consumer (B2C) communications. ...
Is an ‘up’ market leading to mediocrity in hotel sales?
(Hospitality News Now, 2018-01)
As a hotel sales trainer, I often conduct pre-training sales assessments during which I dig deeper into the client’s hotel sales tracking processes and look for a) response times and b) personalization. More often than ...
The use of odd-ending numbers in the pricing of five tourism services in three different cultures
The study measured the extent to which the 1 through 9 digits was used as price endings by suppliers of five tourism services in three different cultures represented by New York City, Seoul, and Shanghai. Four results ...