Now showing items 1-10 of 248
Hotel sales tips from real-world meeting planners
(Hotel News Now, 2017-09)
Insights from interviews with meeting planners include ideas for how hotels can personalize their RFPs and event experiences to boost bookings.
Model, mentor and measure: How to inspire employees
(Hotel News Now, 2017-10-04)
To have a hotel staff that creates great guest experiences every day, managers and department heads need to understand it all starts with them.
An Overview of Franchising In The Hospitality Industry
(Jurnal Binus Business Review, 2010)
Nowadays, franchising is the most significant part of the hospitality industry through hotels and fast food restaurant. Franchisor gives the right to the franchisee to sell their product and service also to sub-franchise ...
Effect of Pricing Strategy and Growth of Selected Hotels in Nyeri County, Kenya
(International Journal of Academic Research in Accounting, Finance and Management Sciences, 2018)
Price is a very important part of the marketing mix as it can affect both the supply and demand of the firms’ products. Since pricing strategies influence has an impact on market share, performance and growth of the firm, ...
What I learned from the Marriott family
(Hotel News Now, 2017-06-13)
Social Media and eCRM as a Prerequisite for Hotel Success
(Management Information Systems, 2012)
Development of information and communication technology (ICT) has enabled the development of electronic customer relations (eCRM) as a business strategy that uses web technologies for developing the capacity and enabling ...
Dynamic pricing strategies: Evidence from European hotels
(International Journal of Hospitality Management, 2012)
How much do hoteliers actually make use of dynamic pricing strategies? We collected data on the price of a single room booked in advance (from three months to a single day), from almost 1000 hotels in eight European capital ...
Price formation of tourist hotels of the city of São Luís/Maranhão
(Revista Brasileira de Pesquisa em Turismo, 2017)
A hotel is a business establishment that provides accommodation and food services, and for that, it has physical structures that meet the specific and basic conditions to receive guests, in exchange for payment. Pricing ...
Preference-driven biases in decision makers’ information search and evaluation
(Society for Judgment and Decision Making (SJDM) and the European Association for Decision Making (EADM), 2013-09)
While it is well established that the search for information after a decision is biased toward supporting that decision, the case of preference-supporting search before the decision remains open. Three studies of consumer ...
Correlation Between The Penetration Strategies And Marketing Mix Of International Hotel Chains In Romania
(Review of Innovation and Competitiveness: A Journal of Economic and Social Research, 2016)
On the Romanian market there are 21 international hotel chains, having 51 hotels. The goal of the research paper is to analyze which are the marketing mix policies and strategies used by the hotels, belonging to an ...