Now showing items 1-10 of 52
A study of cultural diversity training practices in company-owned franchise restaurants
(Virginia Tech, 1994-12-05)
<p>The purpose of this study was to investigate cultural diversity training practices and to determine the deterrence factors associated instituting cultural diversity training. It attempted to measure the overall effectiveness ...
Revenue Management and it impacts on its actors in the hospitality industry
Since its apparition in the seventies due to the deregulation of airlines companies, Revenue Management has evolved and became strong strategic management tool for companies of services. Some of the industries concerned ...
The Impact of Sustainable Growth Indicators on Hotel’s Financial Management
The aim of the thesis was to investigate whether there is a link between hotels’ financial management and managerial decisions using a Sustainable Growth model and applying the Profit and Risks Graph, based on the DuPont ...
A study of the extent of brand loyalty exhibited by business travellers towards the lodging product
(Virginia Tech, 1992-02-05)
The relationship between top managers' environmental attitudes and environmental management in hotel companies
(Virginia Tech, 2009-07-20)
Environmental management and sustainability have been recent important issues in the hospitality industry. The hotel industry, as a main sector of the hospitality industry, has benefited from environmental initiatives ...
A Market Segmentation Study Based on Wellness Attributes
(Virginia Tech, 2014-05-28)
Health and wellness are two buzzwords making their presence known in a variety of industries including hospitality, tourism, food and beverage and, leisure among others. As the obesity epidemic continues to be at the ...
Chefs' perceptions of convenience food products in university food service operations
(Virginia Tech, 2013-12-03)
The decision regarding when and to what extent to use convenience food products is a perennial issue in the hospitality industry. Despite the pertinence of this issue in the industry, it has never been explicitly examined ...
Does that Sound Smell Good? An Experimental Investigation into the use of Verbal Smell References and Cooking Sounds in Radio Advertisements
(Virginia Tech, 2010-05-21)
In an industry plagued by high failure rates and exorbitant amounts spent on marketing, restaurants must find ways to increase the efficiency of their advertising. Present research demonstrates linkages between human ...
Cost of capital: a practical model incorporated with risk assessment for hotel investments in the middle-price and economy segments
(Virginia Tech, 1993)
Hotel investments, which have far-reaching impact on hotel companies' long term financial health, will continue to be the primary mode for hotel companies' survival and growth. However, top management has been facing a ...
Defining Best Practices In Hotel Sales During A Difficult Economy 2008-2010
This study studied the effect of economic change on the hotel industry between 2008 and 2010 and profiled possible economic recovery markers for 2011. The literature review covered the elements that have changed in the ...