Now showing items 1-8 of 8
Why hoteliers can’t ignore TripAdvisor
TripAdvisor might be a bane to some hoteliers, but new research shows that the online review site has quite the economic impact in the travel space.
Why Google Ads is critical to your marketing strategy
Google dominates the online search world, holding 63 percent of the market and 98 percent reach in the internet ecosystem, including its display network, according to Danielle Gonzalez, VP of hospitality at IgnitionOne, a ...
U.S. hotel forecasts continue to look up
Another quarter gone, another round of forecasts from the industry’s analysts. And most of it spells good news for the United States hotel sector. Is there a downturn in sight? It doesn’t appear that way when looking at ...
How to capture business during the shoulder season
(Hotel Management, 2018-10-08)
It’s no secret that hotels experience shoulder seasons, or off-peak times, that causes revenue to fluctuate. However, that doesn’t mean hoteliers can’t strategize to maximize dollars coming in during these times.
This is what hoteliers need to focus on to drive business
The U.S. hotel industry is still trying to adapt to an increasingly mobile marketplace—one that is hyperfocused on online reputation management and digital marketing strategies that will drive the best return on investment. ...
The hotel and travel research that should be on your radar
(Hotel Management, 2018-10-15)
Because there are many facets to the hotel industry, there is always a great need to gather and disseminate information so that hoteliers can understand how to strategize and capitalize. Hotel Management has compiled some ...
4 summer travel trends and how to capitalize on them
More U.S. travelers are set to travel this summer, and they are expected to spend more this year compared to last year, according to sources. And this article presents a roundup of some U.S. summer travel trends this year ...
This is what today’s business travelers want from hotels
(Hotel Management, 2018-08-21)
Business travelers can be the bread and butter for many hotels. But as the workforce continues to evolve, these road warriors are also shifting their wants and needs. Fortunately, new research gives us insight into what ...