VTechWorks staff will be away for the Thanksgiving holiday starting November 24 through November 28, and will not be replying to requests during this time. Thank you for your patience.
Now showing items 1-1 of 1
Luxe for less: how do consumers react to luxury hotel price promotions? The moderating role of consumers’ need for status [Summary]
(Virginia Tech, 2016)
As an emerging distribution channel, online discount websites are gaining popularity among luxury hotels. However, little guidance on the effectiveness of such price promotions in luxury hotels is provided in the extant ...