Now showing items 1-2 of 2
Expectations of working relationships in international buyer–seller relationships: Development of a relationship continuum scale [Summary]
(Virginia Tech, 2007-07-23)
This study is an attempt to develop a scale to measure expectations of buyer-seller working relationships on a cross-cultural basis in the hospitality industry. The focus is on North American and Asian hotel salespeople. ...
Future Issues in Sales, Marketing, and Revenue Management in Greater China: What Keeps You Up at Night? [Summary]
(Virginia Tech, 2011-08-25)
“Recognizing the current global economic crisis, what do you feel are the key impacts it will have on (sales, marketing, or revenue management) in the hospitality industry in the next 5 years within the Greater China ...