Now showing items 1-2 of 2
DEVELOPMENT OF A TRAVELERS' INFORMATION SEARCH BEHAVIOR MODEL
(Virginia Tech, 2001-12-03)
In the dynamic global environment of today, understanding how travelers acquire information is important for marketing management decisions (Srinivasan 1990; Wilkie and Dickson 1985). For destination marketing managers, ...
A yield management model for five-star hotels: Computerized and non-computerized implementation [Summary]
(Virginia Tech, 2006-12)
The purpose of this study was to propose an enhanced yield management (YM) model that was developed based on the previous models and to test the applicability on five-star lodging properties in Turkey to identify the related ...