Now showing items 1-6 of 6
Models and Techniques for Hotel Revenue Management using a Rolling Horizon
This paper studies decision rules for accepting reservations for stays in a hotel based on deterministic and stochastic mathematical programming techniques. Booking control strategies are constructed that include ideas ...
Function-space Revenue Management: A Case Study from Singapore
(Cornell University Press, 2001-12)
Hotels can apply revenue-management systems to their function spaces—and boost the revenue contribution from those spaces.
Measuring Perceived Quality of Training in the Hospitality Industry
(Virginia Tech, 2001-04-25)
To explore the viability of a new training evaluation criteria, theories from the areas of service, adult education, and training, were combined to form a model of Perceived Quality of Training and Transfer. Operating ...
DEVELOPMENT OF A TRAVELERS' INFORMATION SEARCH BEHAVIOR MODEL
(Virginia Tech, 2001-12-03)
In the dynamic global environment of today, understanding how travelers acquire information is important for marketing management decisions (Srinivasan 1990; Wilkie and Dickson 1985). For destination marketing managers, ...
Co-Branding as a Market-Driven Strategic Financial Investment Option in the Hospitality Industry
(Virginia Tech, 2001-04-20)
The purpose of this study was to examine the trends in co-branding, especially when one brand is linked with another brand through a business strategy, in order to investigate the factors that lead to co-branding as a ...
An Exploatory Investigation of the Sales Forecasting Process in the Casual Theme and Family Dining Segments of Commercial Restaurant Corporations
(Virginia Tech, 2001-02-02)
An Exploratory Investigation of the Sales Forecasting Process in the Casual Theme and Family Dining Segments of Commercial Restaurant Corporations Yvette Nicole Julia Green Committee Chair: Pamela A. Weaver Department ...