Now showing items 1-6 of 6
Pricing strategies to maximize revenues in the lodging industry [Summary]
(Virginia Tech, 2006-03)
Price-ending strategies may be utilized by hotels to signal value or quality. The current study presents that there is a directional relationship between room rates and price-ending strategies. It demonstrates that as ...
A Test of the Co-Alignment Principle in Independent Hotels: A Case Study
(Virginia Tech, 2002-07-26)
The purpose of this study was to understand the types of competitive methods used by independent hotels in their bid to obtain and sustain competitive advantage. The concept of the co-alignment principle, as it relates ...
Do hotel managers have sufficient financial skills to help them manage their areas?
(International Journal of Contemporary Hospitality Management, 2007)
Purpose – The purpose of this article is to investigate whether managers in hotels have sufficient financial skills to help them effectively manage their areas, within the context of a changing industry. Design/methodol ...
Room occupancies: cruise lines out-do the hotels [Summary]
(Virginia Tech, 2005-03)
The cruise industry, which is essentially a North American phenomenon, is the most successful and fastest growing sector of the tourism industry. This paper seeks to describe how cruise lines go about managing their cabin ...
Hotel revenue management and the Internet: The effect of price presentation strategies on customers’ willingness to book [Summary]
(Virginia Tech, 2009-06)
A decision that is intrinsic to the application of hotel best available rate (BAR) pricing is how to present the BARs for individual nights within a multiple-night stay to prospective hotel guests. The study discusses two ...
Hotel operator motives in UK sale and leaseback/management-back transactions [Summary]
(Virginia Tech, 2008-12)
Sale and leaseback have become a major financing method in the hotel industry in the UK over the last 10 years, followed more recently by sale and management-back. This article, using interviews with current practitioners, ...