Now showing items 1-4 of 4
Function-space Revenue Management: A Case Study from Singapore
(Cornell University Press, 2001-12)
Hotels can apply revenue-management systems to their function spaces—and boost the revenue contribution from those spaces.
Electronic Distribution Channels’ Effect on Hotel Revenue Management
(Cornell Hotel and Restaurant Administration Quarterly, 2002-06)
Even with the variety of distribution channels available, rate and length of stay remain the key factors in revenue management.
Advertising Efficiencies In The Hospitality And Tourism Industry [Summary]
(Virginia Tech, 2008-12)
Advertising provides growth in sales volume for the new products and services. The hospitality industry relies heavily on advertising through travel journals and travel sections of print media, television media, and the ...
Yield Management and Performance in the Hotel Industry [Summary]
(Virginia Tech, 2008-09-22)
This paper presents a model of the impact of customer satisfaction due to service quality and Yield Management practices on hotel performance. A survey of a significant sample of hotel guests shows that customer satisfaction ...