Now showing items 1-10 of 26
Proxemics and Its Effect on Travelers During the Sales Contact in Hotels [Summary]
(Virginia Tech, 2008-10-10)
This study examines the impact of conversational distances and the image of the salesperson on expected satisfaction levels for a new service. The current study does lend support to the theory that social distances are ...
Influential factors and relational structure of Internet banner advertising in the tourism industry [Summary]
(Virginia Tech, 2008-04)
The Internet serves as a major marketing and communication tool in the tourism industry; it is, therefore, surprising that there have been few discussions of the structural relationship between tourism and Internet-based ...
Expectations of working relationships in international buyer–seller relationships: Development of a relationship continuum scale [Summary]
(Virginia Tech, 2007-07-23)
This study is an attempt to develop a scale to measure expectations of buyer-seller working relationships on a cross-cultural basis in the hospitality industry. The focus is on North American and Asian hotel salespeople. ...
Advertising Efficiencies In The Hospitality And Tourism Industry [Summary]
(Virginia Tech, 2008-12)
Advertising provides growth in sales volume for the new products and services. The hospitality industry relies heavily on advertising through travel journals and travel sections of print media, television media, and the ...
The impact of online user reviews on hotel room sales [Summary]
(Virginia Tech, 2009)
Despite hospitality and tourism researchers’ recent attempts at examining different aspects of online word-of-mouth [WOM], its impact on hotel sales remains largely unknown in the existing literature. To fill this void, ...
Consumer research sheds light on all aspects of resort timesharing business [Summary]
(Virginia Tech, 2002-09)
Resort timesharing involves many interacting components—marketing and sales, products design, financial analysis, and resort management to name a few. This article aims to apply relevant findings in Ragatz Associates’ ...
Financial features of dividend-paying firms in the hospitality industry: A logistic regression analysis [Summary]
(Virginia Tech, 2009-09)
The purpose of this study was to identify the financial features that distinguish dividend-paying firms from non-dividend-paying companies in the U.S. hospitality industry.
Hotel operator motives in UK sale and leaseback/management-back transactions [Summary]
(Virginia Tech, 2008-12)
Sale and leaseback have become a major financing method in the hotel industry in the UK over the last 10 years, followed more recently by sale and management-back. This article, using interviews with current practitioners, ...
Pricing strategies to maximize revenues in the lodging industry [Summary]
(Virginia Tech, 2006-03)
Price-ending strategies may be utilized by hotels to signal value or quality. The current study presents that there is a directional relationship between room rates and price-ending strategies. It demonstrates that as ...
Hospitality Industry Sales Force Automation: Organizational and Individual Levels of Adoption and the Implications on Performance, Productivity and Profitability [Summary]
(Virginia Tech, 2008-10-12)
The growth of sales force automation (SFA) in the hospitality industry in recent years has led to virtually every hotel salesperson having a computer at his or her desk in order to perform his or her sales responsibilities. ...