Now showing items 1-4 of 4
Identification of Site Selection Factors in the U.S. Franchise Restaurant Industry: An Exploratory Study
(Virginia Tech, 2002-01-10)
The purpose of this study was to identify and rank the importance of the site selection factors that influence the U.S. franchise restaurant industry as well as rank the confidence level of the experts. To identify the ...
TOURIST SATISFACTION WITH CULTURAL / HERITAGE SITES: The Virginia Historic Triangle
(Virginia Tech, 2002-03-11)
Cultural/heritage tourism is the fastest growing segment of the tourism industry because there is a trend toward an increased specialization among tourists. This trend is evident in the rise in the volume of tourists who ...
Customer-based brand equity: The Effect of Destination Image on Preference for Products Associated with a Destination Brand
(Virginia Tech, 2009-04-28)
Due to highly competitive destination markets, destination branding techniques are becoming popular among destination marketers. The destination marketers tend to leverage their destination brand value to other products ...
Identification of Economic Value Drivers Impacting Operational Cash Flows in the Casual Theme Restaurant Industry
(Virginia Tech, 2005-04-04)
The importance of environmental analysis in the strategic management process and the effects of economic value drivers on firm or industry performance have been discussed conceptually and empirically by researchers in ...