Now showing items 1-10 of 12
Topic Maps For Improving Services In Disaster Operations Management
(Clute Institute, 2008)
Disaster operations management is an increasingly important application area for the developing techniques of service science. This paper examines the use of topic maps, a semantic technology, within this environment, and ...
Group Sales and Marketing in Convention Hotels
(Taylor & Francis Group, 2008-10-10)
The goal of hotel sales and marketing is revenue generation. The methods employed by group sales and marketing professionals have evolved overtime to incorporate an array of technological innovations. The purpose of this ...
Hotel Revenue Management: Today and Tomorrow
(Cornell University, 2008-08-01)
Hotel revenue management needs stronger support from human resources policies, according to this survey of 186 revenue managers. At the same time, respondents to the survey anticipate that revenue management will extend ...
10 Hotel Sales Action Steps to Succeed in Today’s Competitive Marketplace
(Hotel Online, 2008-09)
SALES PEOPLE JUST NEED TO START DOING A BETTER JOB
FINDING BUSINESS LEADS CAN BE EASIER THAN YOU THINK
ADVERTISING EFFICIENCIES IN THE HOSPITALITY AND TOURISM INDUSTRY
Advertising provides growth in sales volume for the new products and services. The hospitality industry relies heavily on advertising through travel journals and travel sections of print media, television media, and the ...