VTechWorks staff will be away for the Thanksgiving holiday starting November 24 through November 28, and will not be replying to requests during this time. Thank you for your patience.
Now showing items 1-1 of 1
Price promotions and products with low consumer ratings [Summary]
(Virginia Tech, 2016)
Previous research indicates the aversive effect of low consumer ratings on consumers’ purchasing decisions. This paper aims to apply decision justifiability theory to investigate how price promotions – price discount and ...