VTechWorks staff will be away for the Thanksgiving holiday starting November 24 through November 28, and will not be replying to requests during this time. Thank you for your patience.
Now showing items 1-1 of 1
Why is a change of company pricing policy so hard to implement? [Summary]
(Virginia Tech, 2018-01)
This paper analyzes the process of changing a competition-oriented room rate pricing approach into a company-wide value-based pricing process from the perspective of the resource-based view. From a sample of 33 hotels in ...