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Hospitality Branding in the Age of the Millennial
(Boston Hospitality Review, 2016-10-03)
The Exponential Growth in Both Hospitality Brands and the Millennial Audience Requires an Exponential Shift in Brand Portfolio Strategy The past decade has seen exponential growth in hospitality brands making for an often ...
“Hold on, I have to post this on Instagram”: Trends, Talk, and Transactions of the Experiential Consumer
(Boston Hospitality Review, 2017-01-27)
Just a few years ago, consumers proudly showcased material purchases of the latest fashion accessory or technological gadget. Now they are more likely to post online about experiences, rather than the consumption of products. ...
Group Sales and Marketing in Convention Hotels
(Taylor & Francis Group, 2008-10-10)
The goal of hotel sales and marketing is revenue generation. The methods employed by group sales and marketing professionals have evolved overtime to incorporate an array of technological innovations. The purpose of this ...