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Digital marketing budgets for independent hotels Continuously Shifting to Remain Competitive in the Online World
(Boston Hospitality Review, 2015)
The hotel marketing budget, typically amounting to approximately 4-5% of an asset’s total revenue, must remain fluid so that the marketing director can constantly adapt the marketing tools to meet consumer communications ...
Hotel Revenue Management Strategies during Fall Foliage Travel Season
(OMICS International, 2015)
Tourism during the fall seasons is mostly recognized during the months when changes in leaf color offer bright colors of many trees and foliage marking the end of the growing season in some regions of U.S. Hotel pricing ...