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One Task Every GM Or DOS Should Do Right Now To Increase Group Sales Revenues
With group demand growth has leveled off or declined in most hotel markets, General Managers and Directors of Sales are looking for ways to capture more of the market share of the business that is still out there. As I ...
Optimal room charge and expected sales under discrete choice models with limited capacity [Summary]
(Virginia Tech, 2016-08)
In this paper, researchers introduce a model that incorporates features of the fully transparent hotel booking systems and enables estimates of hotel choice probabilities in a group based on the room charges. Firstly, the ...