Now showing items 1-2 of 2
Relationship or revenue: Potential management conflicts between customer relationship management and hotel revenue management [Summary]
(Virginia Tech, 2012-09)
The concepts of customer relationship management (CRM) and revenue management (RevM) have been embraced by managers in the hospitality industry although, in practice, companies may find it difficult to accommodate both ...
Hotel revenue management and the Internet: The effect of price presentation strategies on customers’ willingness to book [Summary]
(Virginia Tech, 2009-06)
A decision that is intrinsic to the application of hotel best available rate (BAR) pricing is how to present the BARs for individual nights within a multiple-night stay to prospective hotel guests. The study discusses two ...