Now showing items 1-6 of 6
Dynamic room pricing model for hotel revenue management systems
This paper addresses the problem of room pricing in hotels. We propose a hotel revenue management model based on dynamic pricing to provide hotel managers with a flexible and efficient decision support tool for room revenue ...
One Task Every GM Or DOS Should Do Right Now To Increase Group Sales Revenues
With group demand growth has leveled off or declined in most hotel markets, General Managers and Directors of Sales are looking for ways to capture more of the market share of the business that is still out there. As I ...
Digital marketing budgets for independent hotels Continuously Shifting to Remain Competitive in the Online World
(Boston Hospitality Review, 2015)
The hotel marketing budget, typically amounting to approximately 4-5% of an asset’s total revenue, must remain fluid so that the marketing director can constantly adapt the marketing tools to meet consumer communications ...
A Decision Model for Hotel Revenue Management Displacement Analysis for Transient Room Demand vs. Group Room Demand
(Journal of Hotel & Business Management, 2016)
Revenue management in the hotel industry involves measuring the trade-off of revenue of one type of business over another type of business. One of the major decisions involves choosing revenues generated by transient ...
Design and Implementation of Mathematical Model for Revenue Management in Hospitality Industry
(Journal of Hotel & Business Management, 2018)
Revenue management is the art and science of maximizing revenue under various variable conditions. It is a management tool that has the objective of increasing sale revenues by manipulating the prices at which fixed ...
Hotel Revenue Management Strategies during Fall Foliage Travel Season
(OMICS International, 2015)
Tourism during the fall seasons is mostly recognized during the months when changes in leaf color offer bright colors of many trees and foliage marking the end of the growing season in some regions of U.S. Hotel pricing ...