Now showing items 1-3 of 3
Quality and Pricing in the Hotel Industry [Summary]
(Virginia Tech, 2019-03-05)
Quality is a price determinant in most products. However, establishment of a quality evaluation for the consumer is not an easy proposition. In the hospitality industry, fortunately, room quality evaluation and price ...
Market Orientation, Strategy and Revenue Growth in the Turkish Hotel Industry [Summary]
(Virginia Tech, 2015-08-20)
This empirical analysis of hotel properties in south-western Turkey draws on the market orientation, strategy, and capabilities literature to highlight the benefits of a differentiation strategy and customer-value focus ...
Investigating the Process of Valuing Investments in Intangibles: A Case Study in Safety and Security in the Multinational Hotel Industry
(Virginia Tech, 2005-06-29)
Safety and security have emerged as a major force driving change in the multinational hotel industry. As a problem area not well-developed in the literature but considered a crucial force influencing hotel firms' value by ...