Now showing items 1-10 of 22
Developing a Price Management Decision Support System for Hotel Brokers Using Free and Open Source Tools
In the Internet age, e-commerce provides customers global reach to a wide variety of products and plays a dominant role in business activity and competition. Competition is especially aggressive in the online travel domain ...
The Marketing Planning Index: Its Use and Application in the Hospitality Sector [Summary]
(Virginia Tech, 2019-02-19)
With increasing emphasis by many organizations on improving marketing performance, the measurement of marketing effectiveness is an important subject area for academics and practitioners. This study extends the application ...
Hotel marketers share five top meetings trends for 2019
(Hotel News Now, 2019-03-15)
Meeting planners and their clients are exhibiting a growing preference for events-hosting hotels that demonstrate a commitment to the environment and philanthropy, while also offering a deep selection of health and wellness ...
Marriott charts three-year plan
(Hotel Management, 2019-03-18)
During a meeting with institutional investors and security analysts at the New York Marriott Marquis, the leadership team from Marriott International charted the company’s three-year growth plan, which includes opening ...
Revenue Is Rising, But Collecting Is More Challenging
(Lodging Magazine, 2019-03-26)
CBRE’s annual Trends in the Hotel Industry survey of hotel operating statements tracks Provision for Doubtful Accounts, as well as Credit Card Commission payments. To analyze trends in hotel collections, we studied data ...
Factors Enhancing Economic Performance In Hospitality. The Paradigm Of Greek Hotel Companies
(Journal of Tourism, Hospitality & Culinary Arts, 2012)
Hotel managers focus on identifying, creating or developing competitive advantages that can be utilised in order to improve the company’s economic performance and bottom line. This paper attempts to identify those internal ...
Important Elements of Hotel-Meeting Planner Contracts: An Exploratory Study [Summary]
(Virginia Tech, 2019-03-05)
Contracts between meeting planners and hotels are getting longer and more complex to protect the interests of both parties. Unlike many other industries, there is no standard contract for use between meeting planners and ...
Embrace sales tech you have before investing in more
(Hotel News Now, 2018-04-04)
Rather than continue the constant pursuit of the latest bells and whistles, hotel sales departments first should undertake a thorough assessment of their current technology and how it is being used.
3 ways hotels can connect with millennial travelers and drive sales
(Hotel Management, 2018-04-25)
Millennials represent the largest living generation in the United States, making them prime targets for any marketing campaign. But because they have altered what has been considered the norm through their new purchasing ...
Hotel Equities expands regional sales team
(Hotel Management, 2018-05-30)
Atlanta-based Hotel Equities appointed two new regional directors of sales: Polly Ann Elliott and Kristen Vasquez. Both new regional team members will report to Drew Salapka, Hotel Equities’ SVP of revenue generation. The ...