Now showing items 1-3 of 3
The Marketing Planning Index: Its Use and Application in the Hospitality Sector [Summary]
(Virginia Tech, 2019-02-19)
With increasing emphasis by many organizations on improving marketing performance, the measurement of marketing effectiveness is an important subject area for academics and practitioners. This study extends the application ...
3 ways hotels can connect with millennial travelers and drive sales
(Hotel Management, 2018-04-25)
Millennials represent the largest living generation in the United States, making them prime targets for any marketing campaign. But because they have altered what has been considered the norm through their new purchasing ...
Future Issues in Sales, Marketing, and Revenue Management in Greater China: What Keeps You Up at Night? [Summary]
(Virginia Tech, 2011-08-25)
“Recognizing the current global economic crisis, what do you feel are the key impacts it will have on (sales, marketing, or revenue management) in the hospitality industry in the next 5 years within the Greater China ...