Now showing items 1-5 of 5
Restaurant brand pages on Facebook: Do active member participation and monetary sales promotions matter? [Summary]
(Virginia Tech, 2015)
The purpose of this paper is to investigate the impact of members’ active participation in customer– brand relationships, considering brand trust and brand commitment in an online community context. It also investigates ...
Optimal room charge and expected sales under discrete choice models with limited capacity [Summary]
(Virginia Tech, 2016-08)
In this paper, researchers introduce a model that incorporates features of the fully transparent hotel booking systems and enables estimates of hotel choice probabilities in a group based on the room charges. Firstly, the ...
Much ado about nothing? Smoking bans and Germany's hospitality industry [Summary]
(Virginia Tech, 2012)
Over the past years, public smoking bans have been introduced in most European countries. Unlike elsewhere, in Germany, such bans were introduced at the state level at different points in time, which provides important ...
A Note on the Effects of Popular Music Concerts on Hospitality Sales: The Case of Waterfront Concerts in Bangor, Maine [Summary]
(Virginia Tech, 2014)
This piece examines the local tourism-related expenditures made by attendees at large, outdoor popular music concerts held from 2010 to 2012 in Bangor, Maine. A regression analysis of the relationship between monthly taxable ...
The smoking ban next door: do hospitality businesses in border areas have reduced sales after a statewide smoke-free policy? [Summary]
(Virginia Tech, 2015-01)
Despite numerous studies demonstrating no significant economic effects on hospitality businesses following a statewide smoke-free (SF) policy, regional concerns suggest that areas near states without SF policies may ...