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Marketing and Promotion in the Hotel Industry: A case study in Family Hotel and Hotel Group
(Tourism and Hospitality International Journal, 2014)
Marketing shows its importance in every kind of tourist and hotel industry, since it presents itself as a tool that contributes to better management of hotel operations also help in defining appropriate strategies for their ...
A Note on the Effects of Popular Music Concerts on Hospitality Sales: The Case of Waterfront Concerts in Bangor, Maine [Summary]
(Virginia Tech, 2014)
This piece examines the local tourism-related expenditures made by attendees at large, outdoor popular music concerts held from 2010 to 2012 in Bangor, Maine. A regression analysis of the relationship between monthly taxable ...