Now showing items 1-3 of 3
Co-Branding as a Market-Driven Strategic Financial Investment Option in the Hospitality Industry
(Virginia Tech, 2001-04-20)
The purpose of this study was to examine the trends in co-branding, especially when one brand is linked with another brand through a business strategy, in order to investigate the factors that lead to co-branding as a ...
A Theoretical Integration and Empirical Test of Strategic Management: Environment, Strategy, Structure, Implementation, and Performance in the Hospitality Industry
(Virginia Tech, 1999-04-14)
The main purposes of this study were to investigate the causality, congruence, and relationships among the constructs in the strategic management process. Perceived environmental certainty, organizational structure, types ...
Environmental uncertainty, business strategy and financial performance : a study of the lodging industry
(Virginia Polytechnic Institute and State University, 1988)