Now showing items 111-112 of 112
A validation study of service complexity measures for employees in the hotel/motel front office
(Virginia Polytechnic Institute and State University, 1987)
In spite of the increasing importance of the service industry, it has failed to receive much attention from researchers. This lack of attention is especially true of the hospitality segment of the service industry, and ...
The Effects of Descriptive Food Names on Impressions, Anticipated Satisfaction, and Willingness to Pay More
(Virginia Tech, 2015-07-22)
Descriptive menu labels are omnipresent elements in restaurant menus. Food service operations often use sensory, nostalgic, and brand descriptions to signal a customer's food-specific perceptions. Extant research has shown ...