Now showing items 11-20 of 120
Subjective Estimates of Occupancy Forecast Uncertainty by Hotel Revenue Managers [Summary]
(Virginia Tech, 2008-09-22)
Fifty-seven experienced hotel revenue managers participated in a study involving the use of simulated forecasting software. The revenue managers examined raw occupancy data and used simulated forecasting software to arrive ...
Development of a Structural Model for Tourism Destination Competitiveness from Stakeholders' Perspectives
(Virginia Tech, 2002-09-19)
This study was conducted to theoretically develop and empirically test a structural equation model of tourism destination competitiveness from the tourism stakeholders'perspective. The proposed hypotheses that attempted ...
The influence of national culture on the strategic use of salesperson pricing authority: A cross-country study within the hotel industry [Summary]
(Virginia Tech, 2009-03)
At some hotel properties individual catering sales managers are empowered with the authority to make price adjustments, but at other properties they must ascertain the permission before adjusting prices. This research ...
DEVELOPMENT OF A TRAVELERS' INFORMATION SEARCH BEHAVIOR MODEL
(Virginia Tech, 2001-12-03)
In the dynamic global environment of today, understanding how travelers acquire information is important for marketing management decisions (Srinivasan 1990; Wilkie and Dickson 1985). For destination marketing managers, ...
Financial features of dividend-paying firms in the hospitality industry: A logistic regression analysis [Summary]
(Virginia Tech, 2009-09)
The purpose of this study was to identify the financial features that distinguish dividend-paying firms from non-dividend-paying companies in the U.S. hospitality industry.
Attrition clauses: outstanding issues and recommendations for meeting planners [Summary]
(Virginia Tech, 2005-03)
This paper deals with the attrition clauses within hotel group sales agreements, the former of which became popular in the early 1990s. Attrition clauses specify pre-determined liquidated damages that a group (usually a ...
Pricing strategies to maximize revenues in the lodging industry [Summary]
(Virginia Tech, 2006-03)
Price-ending strategies may be utilized by hotels to signal value or quality. The current study presents that there is a directional relationship between room rates and price-ending strategies. It demonstrates that as ...
Electronic Distribution Channels’ Effect on Hotel Revenue Management
(Cornell Hotel and Restaurant Administration Quarterly, 2002-06)
Even with the variety of distribution channels available, rate and length of stay remain the key factors in revenue management.
Improving Productivity in a Service Business Evidence From the Hotel Industry
(Cornell University School of Hotel Administration, 2000)
The objective of this paper is to compare, along three strategic dimensions, franchising with other types of operating arrangements in the lodging industry. The operating arrangements studied are, in addition to franchising, ...
Proxemics and Its Effect on Travelers During the Sales Contact in Hotels [Summary]
(Virginia Tech, 2008-10-10)
This study examines the impact of conversational distances and the image of the salesperson on expected satisfaction levels for a new service. The current study does lend support to the theory that social distances are ...